James is a partner and the founder of Decision Management Solutions. He is the leading expert in how to use decision modeling, business rules, and analytic technology to deliver Digital Decisioning. For the last 20 years, James has provided strategic consulting to companies of all sizes across all sectors to improve decision-making and effectively adopt advanced analytic technology.
He is the author of the popular books “Digital Decisioning: Using Decision Management to Deliver Business Impact from AI” (MK Press, 2019) and “Real-World Decision Modeling with DMN” (MK Press, 2016) with Jan Purchase.
He previously wrote Decision Management Systems: A practical guide to using business rules and predictive analytics, Process and Decision Modeling with BPMN/DMN with Tom Debevoise and Smart (Enough) Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions (Prentice Hall) with Neil Raden. He has contributed chapters on Decision Management to multiple books, including Applying Real-World BPM in an SAP Environment, The Decision Model, The Business Rules Revolution: Doing Business The Right Way, and Business Intelligence Implementation: Issues and Perspectives, as well as many articles to magazines. See also our books page.
In addition to strategy and implementation consulting, James delivers webinars, workshops, and training. He is a regular keynote speaker at some of the leading conferences around analytics and decisioning – check out our events page to see where he will be next. He is a Faculty Member of the International Institute for Analytics, and the author of a popular blog on Decision Management (JT on EDM).
James was previously a Vice President at FICO where he developed and refined the concept of decision management. The best-known proponent of the approach, James helped create the emerging Decision Management market and is a passionate advocate of decision management. He understands how companies buy and use these technologies, and he has helped companies successfully adopt these technologies and apply them in the context of Business Process Management and Business Intelligence initiatives.